Finance Simplified

Decode essential financial terminology and metrics for non-finance professionals making business decisions.

Oct 31, 2025

How to Value a Startup (It's Not About Profit)

Discover why startup valuation focuses on future potential, not current profits. Learn key methods like comparables, VC math, and DCF to understand how tech companies raise millions pre-revenue.

Oct 27, 2025

Why Valuation Isn't Value

A company can be expensive but worthless, or cheap but valuable. Learn why the market's "valuation" is often dangerously disconnected from an asset's true "value."

Oct 26, 2025

ROI vs. ROE vs. ROA: What's the Difference?

Are you measuring efficiency, leverage, or total return? Using the wrong metric (ROI, ROE, or ROA) leads to bad decisions. Here’s the simple breakdown.

Apr 4, 2025

Why Cashflow Is Not Profit?

Learn why "profit" doesn't pay the bills—cash does—and grasp the one metric that truly measures your company's short-term health and survival.

Finance Simplified

How to Value a Startup (It's Not About Profit)

Why Valuation Isn't Value

ROI vs. ROE vs. ROA: What's the Difference?

Why Cashflow Is Not Profit?

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